Available courses

After years of working with some of the best dealer groups in the country, we've learned one thing above everything else — your service department is only as good as the person leading it. The problem is, most service managers never get the development they actually deserve. That's what keeps me up at night. The Next Level Service Manager Development Program is our answer to that.

This isn't a generic training course. It's a hands-on, Maxwell Leadership-certified experience built specifically for automotive retail — and we poured everything we've learned from working with top-performing dealer groups into it.

Here's what your managers will walk away with:

• Mastery of financial concepts, labor hour optimization, and service drive sales
• Real skills in coaching, accountability, and people development
• Leadership tools they can apply immediately — the foundation everything else is built on
• Executive Coaching with a Maxwell Certified Coach (a $6,000 value, included)
• 6-Month subscription to the Next-Level Learning Hub
• All program materials and a Graduation Award

The program runs across 4 phases and 8 live training days in Greenville, SC, with sessions in May, July, August, and October.

Class size is limited and the enrollment deadline is April 10th. We've seen what happens when the right people get the right development, and we want that for your team.

Just reach out to Marc Wollard directly and he'll take great care of you:
Marc@nextlevelautogroup.com | 586-292-8579

Video MPI transforms how customers see your dealership — replacing suspicion with trust through video transparency. This three-module series teaches service advisors the complete five-phase process, from introducing the inspection to closing the sale.

Welcome to the Learning Hub

This introductory course is designed to set the foundation for your success. You'll explore three key concepts that drive exceptional customer experiences: Moments of Truth — recognizing the critical interactions that shape how customers perceive us; Emotional Bank Account — understanding how every interaction builds or withdraws trust with our customers and colleagues; and Service the Customer Through the Process — learning how to guide customers with confidence and care from start to finish.

Once you've completed this course, notify your manager. They'll get you set up with your team's regular eLearning schedule on the Learning Hub.

Learn how to transform every customer interaction from simply processing work orders to genuinely serving customers through your dealership's processes. This course shows you how one simple discovery question can build trust, reduce stress, and turn first-time visitors into loyal, referring customers.

Full list of NLAG courses

In the first course of this two-part series, the learner will understand the importance of recovering dissatisfied customers. The learner will also recognize the value of developing empathy and an understanding of the customer's perspective.
Despite your best intentions and efforts, sometimes the customer says "No." This module introduces an easy to learn and use technique for turning customer objections into successful sales. Turn that "no" into a "YES" all the while making happier, more satisfied customers.
Use the best sales technique for the service you are trying to sell. Then ask for the sale confidently. This module shows you how to do that and more.
This module sets you up for successfully selling from the MPI. It covers the following: 1) Introducing the MPI at write-up. 2) Service Advisor role in performing the inspection. 3) Creating a successful sales plan.
This is an advanced sales technique for services and repairs that are more extensive, complex and require a larger investment. The Seven Steps are excellent for services like; head gasket replacement, transmission service, timing belt/cover replacement, etc.
This sales technique is very effective with some of the most common services we offer. Things you might frequently see as Additional Service Recommendations on a MPI like; Brakes, Tires, Alignments, Filters, etc.
A simple but powerful sales technique that will help you; 1) Gain the cooperation of your customer. 2) Guide your customer through the sales process. 3) Utilize benefits to motivate your customers to buy more.

Part 5 of the Customer Service Experience

Part 4 of the Customer Service Experience

Part 3 of 5 in the Customer Service Experience Series
Part 2 of the Customer Service Experience

Part 1 of the Customer Service Experience

Learn how to build trust by making more Deposits into a customer's Emotional Bank Account. Everyone has an Emotional Bank Account, and if it gets overdrawn by too many withdrawals, you could lose the sale or your customer!

These is where course description goes

One-stop shop for all your Taking it to the Streets meeting guides.

These is where the course description goes